— This Issue —

Store Brain

Retail-informed buying advice—upsell traps, mid-tier value, return logic and how regular shoppers avoid spending more than needed.

The most common laptop upsell rarely made daily work better. Dana shares what it was, why shoppers agreed to i...

“Future-proof” sounds responsible in the store. Dana explains what salespeople usually mean by it, what it rar...

The smartest buyers I met in retail asked the same style of question. Dana explains what they asked, why it wo...

Big-box stores are built to influence what you buy. Dana explains how to enter with clear priorities, ask bett...